In the early years of my daughter’s life, she witnessed domestic abuse — a reality that left deep, invisible roots in her emotional world. As she grew, so did the weight of that trauma. Her behaviour shifted, her mind became a battlefield, and her emotions often felt too big for her to hold. Watching her suffer — feeling disconnected, misunderstood, and lost — was heartbreaking.

We turned to every avenue we could: waiting lists, referrals, support services. But nothing moved fast enough. We were stuck in a system that didn’t see the urgency. She needed help now. And I felt powerless.

At the time, I was a trained mindset coach, helping adults rewrite their stories and rediscover their inner strength. One day it hit me — what if I could take everything I knew and ground it in something my child could understand? Not just teach her — but build something for her to grow through?

I searched for tools — a journal, a space, a language she could access. But there was nothing out there that met her where she was. So I created it. A journal just for her. Gentle. Safe. Expressive. A space where she could release, reflect, and root herself in something steady.

Around the same time, my son was also showing signs of emotional dysregulation and we were exploring a possible ADHD diagnosis. His world felt loud, fast, and overwhelming. So I created something for him too — a journal that spoke to his energy and helped him pause, understand, and begin to regulate.

We didn’t just use these tools — we lived them. Every day, they became a ritual. A grounding. Slowly, I watched both of my children begin to soften. Open. Understand themselves. They were learning to name their emotions, listen to their needs, and grow resilience from the inside out.

What started as a personal act of survival soon became a movement. I shared our story, and parents began reaching out in waves — voicing the same frustrations, the same heartbreak, the same hope. They needed support. They needed something different.

And so, ROOTED was born.

What began as a simple journal has now grown into a living, breathing ecosystem of tools for mental wellness, emotional expression, and inner growth — for children, families, and individuals. ROOTED isn’t about fixing people. It’s about remembering who we are underneath it all — and building the tools to hold ourselves through anything.

This is not just a product. It's a platform for transformation.
A safe return to self.
A place to grow — deeply, wildly, unapologetically.

Because healing doesn’t happen in isolation.
It happens when we feel rooted.
And once you’re rooted — you rise.